{"id":145,"date":"2026-05-19T11:14:44","date_gmt":"2026-05-19T15:14:44","guid":{"rendered":"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-guide\/"},"modified":"2026-06-04T06:12:40","modified_gmt":"2026-06-04T10:12:40","slug":"70-percent-rule-calculator-real-estate-guide","status":"publish","type":"post","link":"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/","title":{"rendered":"70% Rule Calculator \u2014 Fix and Flip Max Offer Guide (2026)"},"content":{"rendered":"<p class=\"has-medium-font-size\"><strong>A fixer-upper hits the market in Austin at $189,000 \u2014 but what&#8217;s the most you should actually offer?<\/strong> The 70 percent rule calculator real estate investors trust answers that question in about three seconds. Plug in your After-Repair Value and rehab estimate, and the tool screens your Maximum Allowable Offer using the commonly used formula: MAO = ARV \u00d7 70% \u2212 Rehab. For a property with a $250,000 ARV and $30,000 in renovation costs, that&#8217;s a screened MAO of $145,000 \u2014 leaving a 30% buffer for financing, holding costs, selling expenses, and profit.<\/p>\n<p>This 70 percent rule calculator real estate tool works as a first-pass screening heuristic, not a full deal analysis. As a 70 percent rule calculator real estate screening tool, think of it as the screening gate before you invest hours running detailed numbers. The tool offers three distinct modes: Standard 70% for quick screening, Adjustable Percentage (60\u201380%) for market-specific conditions, and Reverse Mode that lets wholesalers check whether their contract price fits the end-buyer&#8217;s 70% Rule. A built-in Financing Buffer toggle accounts for 2026&#8217;s high hard-money rates (12\u201314%), and two-tier status badges classify every deal from Deep Value to High Risk.<\/p>\n<p>The 70 percent rule calculator real estate professionals rely on sits in the middle of a three-tool workflow most flippers use. First, the <a href=\"\/arv-calculator\">ARV Calculator<\/a> establishes your After-Repair Value from comparable sales. Then this tool screens whether the deal passes at your target percentage. If it does, you run the full numbers in the <a href=\"\/fix-and-flip-calculator\">Fix and Flip Calculator<\/a> to model specific financing, holding, and selling costs before making an offer. Screening saves time. Full analysis saves capital.<\/p>\n<p>One thing to be clear about upfront: the 70 percent rule is a screening heuristic \u2014 it embeds generalized cost assumptions that may not match your specific deal. For committed capital decisions, always validate with the Fix and Flip Calculator for precise modeling of your financing rate, holding period, and selling costs. The numbers here are projections, not guarantees.<\/p>\n<div style=\"background:#f0f4f8;border-left:4px solid #1e3a5f;padding:20px 24px;margin:2em 0;border-radius:0 8px 8px 0\">\n<p style=\"margin:0 0 12px;font-weight:700;color:#1e3a5f;font-size:1.1em\">On This Page<\/p>\n<ul style=\"margin:0;padding-left:20px;line-height:2\">\n<li><a href=\"#how-to-use\" style=\"color:#1e3a5f\">How to Use the 70 Percent Rule Calculator<\/a><\/li>\n<li><a href=\"#inputs-outputs\" style=\"color:#1e3a5f\">Inputs and Outputs<\/a><\/li>\n<li><a href=\"#formula\" style=\"color:#1e3a5f\">How the 70% Rule Formula Works<\/a><\/li>\n<li><a href=\"#what-is\" style=\"color:#1e3a5f\">What Is the 70 Percent Rule in Real Estate?<\/a><\/li>\n<li><a href=\"#status-badge\" style=\"color:#1e3a5f\">What Your MAO and Status Badge Mean<\/a><\/li>\n<li><a href=\"#benchmarks\" style=\"color:#1e3a5f\">70% Rule Benchmarks for 2026<\/a><\/li>\n<li><a href=\"#investor-type\" style=\"color:#1e3a5f\">How to Use the 70% Rule by Investor Type<\/a><\/li>\n<li><a href=\"#use-cases\" style=\"color:#1e3a5f\">Common Use Cases<\/a><\/li>\n<li><a href=\"#industry\" style=\"color:#1e3a5f\">Industry Conventions<\/a><\/li>\n<li><a href=\"#limitations\" style=\"color:#1e3a5f\">Limitations<\/a><\/li>\n<li><a href=\"#mistakes\" style=\"color:#1e3a5f\">Common Mistakes<\/a><\/li>\n<li><a href=\"#faq\" style=\"color:#1e3a5f\">Frequently Asked Questions<\/a><\/li>\n<li><a href=\"#related\" style=\"color:#1e3a5f\">Related Calculators<\/a><\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-mao-formula-calculation.jpg\" alt=\"70 percent rule calculator real estate MAO formula showing ARV times 70 percent minus rehab\" class=\"wp-image-151\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-mao-formula-calculation.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-mao-formula-calculation-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-mao-formula-calculation-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-mao-formula-calculation-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>The common 70% Rule formula: MAO = ARV \u00d7 70% \u2212 Rehab, with a worked Austin, TX example.<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#How_to_Use_the_70_Percent_Rule_Calculator\" >How to Use the 70 Percent Rule Calculator<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Step_1_Enter_the_After-Repair_Value_ARV\" >Step 1: Enter the After-Repair Value (ARV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Step_2_Enter_the_Rehab_Budget\" >Step 2: Enter the Rehab Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Step_3_Select_your_mode\" >Step 3: Select your mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Step_4_Interpret_your_results\" >Step 4: Interpret your results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Inputs_and_Outputs\" >Inputs and Outputs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#How_the_70_Rule_Formula_Works\" >How the 70% Rule Formula Works<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Worked_Example_Austin_TX_2026\" >Worked Example: Austin, TX (2026)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#What_Is_the_70_Percent_Rule_in_Real_Estate\" >What Is the 70 Percent Rule in Real Estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#What_Your_MAO_and_Status_Badge_Mean\" >What Your MAO and Status Badge Mean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#70_Rule_Benchmarks_for_2026\" >70% Rule Benchmarks for 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#How_to_Use_the_70_Percent_Rule_by_Investor_Type\" >How to Use the 70 Percent Rule by Investor Type<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Beginner_Flipper_1%E2%80%933_deals\" >Beginner Flipper (1\u20133 deals)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Experienced_Flipper_10_deals\" >Experienced Flipper (10+ deals)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Wholesaler\" >Wholesaler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Real_Estate_Agent_Advisor\" >Real Estate Agent \/ Advisor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Hybrid_Investor_Flip_BRRRR_Rental\" >Hybrid Investor (Flip + BRRRR + Rental)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Common_Use_Cases\" >Common Use Cases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#How_This_Calculator_Aligns_with_Industry_Conventions\" >How This Calculator Aligns with Industry Conventions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Limitations_of_the_70_Percent_Rule\" >Limitations of the 70 Percent Rule<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#When_Not_to_Use_This_Calculator\" >When Not to Use This Calculator<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Common_Mistakes_When_Using_the_70_Percent_Rule\" >Common Mistakes When Using the 70 Percent Rule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Whats_the_difference_between_this_and_the_Fix_and_Flip_Calculator\" >What&#8217;s the difference between this and the Fix and Flip Calculator?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Why_is_the_70_Rule_%E2%80%9C70%E2%80%9D_specifically\" >Why is the 70% Rule &#8220;70%&#8221; specifically?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Why_does_the_Status_Badge_show_%E2%80%9CDeep_Value%E2%80%9D_but_my_Implied_Rule_says_%E2%80%9CStandard%E2%80%9D\" >Why does the Status Badge show &#8220;Deep Value&#8221; but my Implied Rule says &#8220;Standard&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Can_I_use_the_70_Rule_for_BRRRR\" >Can I use the 70% Rule for BRRRR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#What_about_wholesale_fees\" >What about wholesale fees?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#When_should_I_use_65_vs_70_vs_75\" >When should I use 65% vs 70% vs 75%?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Does_the_70_Rule_work_in_2026_with_high_interest_rates\" >Does the 70% Rule work in 2026 with high interest rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#My_MAO_is_negative_Is_the_deal_dead\" >My MAO is negative. Is the deal dead?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/arvcalc.com\/blog\/70-percent-rule-calculator-real-estate-guide\/#Related_Calculators\" >Related Calculators<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"how-to-use\"><span class=\"ez-toc-section\" id=\"How_to_Use_the_70_Percent_Rule_Calculator\"><\/span>How to Use the 70 Percent Rule Calculator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>From ARV estimate to screened maximum offer in four steps<\/em><\/p>\n<p>The 70 percent rule calculator real estate investors use most follows a simple four-step process. Here is how to get your screened MAO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Enter_the_After-Repair_Value_ARV\"><\/span>Step 1: Enter the After-Repair Value (ARV)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ARV is the estimated value of the property after full renovation \u2014 not the current as-is value and not the asking price. If you don&#8217;t have a solid ARV estimate yet, start with the ARV Calculator and pull 3\u20135 recent comparable sales within a 1-mile radius, sold in the last 6 months, with similar square footage. A 10% error in your ARV translates to a 7% error in your MAO. That is why experienced users of the 70 percent rule calculator real estate tool always start with solid comps, so accuracy here matters more than anywhere else in the process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Enter_the_Rehab_Budget\"><\/span>Step 2: Enter the Rehab Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enter the total estimated renovation cost into the 70 percent rule calculator real estate screening tool to bring the property to ARV condition. Include materials, labor, permits, and a 10\u201315% contingency buffer. This tool classifies rehab costs automatically: cosmetic (0\u201315% of ARV), moderate (15\u201330%), heavy (30\u201340%), extensive (40\u201380%), and teardown territory (above 80%). When your rehab exceeds 40% of ARV, the tool triggers a warning \u2014 the 70% Rule margin may be insufficient for deals that heavy. Above 80%, the rule likely doesn&#8217;t apply at all.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Select_your_mode\"><\/span>Step 3: Select your mode<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Mode 1 \u2014 Standard 70%:<\/strong> The default quick screen. Applies the common formula MAO = ARV \u00d7 0.70 \u2212 Rehab. Toggle &#8220;Include Financing Buffer&#8221; to subtract an additional 3% of ARV for 2026&#8217;s high-rate hard money environment.<\/p>\n<p><strong>Mode 2 \u2014 Adjustable % (60\u201380%):<\/strong> Lets you set a custom percentage reflecting local market conditions. Sunbelt markets in 2026 often require 72\u201375% to win bids. Financing Buffer is disabled here to prevent double-counting.<\/p>\n<p><strong>Mode 3 \u2014 Reverse:<\/strong> Enter your actual offer price, and the calculator shows what percentage rule it implies. Wholesalers use this to validate whether their deal is assignable to end-buyers at the 70% Rule. This makes the calculator real estate wholesalers depend on especially powerful in Mode 3.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-calculator-three-modes.jpg\" alt=\"the calculator three modes standard adjustable and reverse\" class=\"wp-image-153\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-calculator-three-modes.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-calculator-three-modes-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-calculator-three-modes-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-calculator-three-modes-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>The calculator offers three modes: Standard 70%, Adjustable % (60-80%), and Reverse for wholesalers.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Interpret_your_results\"><\/span>Step 4: Interpret your results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The primary output is your Maximum Allowable Offer (MAO), rounded to the nearest $500. Below that, you&#8217;ll see a color-coded Status Badge based on your Offer as % of ARV, plus secondary metrics: Gross Margin (Pre-Cost Buffer), Rule Buffer (Profit + Costs Allocation), and the percentage breakdown. In Mode 3, you&#8217;ll also see an Implied Rule percentage \u2014 a different metric from the Status Badge that includes rehab in the calculation.<\/p>\n<p>Before committing capital on any property that passes this screen, run the full analysis in the Fix and Flip Calculator to model your specific financing rate, holding period, and selling costs. The 70 percent rule is a screening tool, not an underwriting tool.<\/p>\n<h2 id=\"inputs-outputs\"><span class=\"ez-toc-section\" id=\"Inputs_and_Outputs\"><\/span>Inputs and Outputs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>What you enter, what this tool screens<\/em><\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:1.5em 0\">\n<thead>\n<tr style=\"background:#1e3a5f;color:#fff\">\n<th style=\"padding:12px;text-align:left\">Input<\/th>\n<th style=\"padding:12px;text-align:left\">Required<\/th>\n<th style=\"padding:12px;text-align:left\">Default \/ Source<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>After-Repair Value (ARV)<\/strong><\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Yes<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">From ARV Calculator or comps<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>Rehab Budget<\/strong><\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Yes<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Contractor estimate<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Custom Percentage<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Mode 2 only<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">60\u201380%, default 70<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Your Purchase Price<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Mode 3 only<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">\u2014<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Wholesale Assignment Fee<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Optional<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$0<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Financing Buffer<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Mode 1 only<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Off (subtracts 3% ARV)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width:100%;border-collapse:collapse;margin:1.5em 0\">\n<thead>\n<tr style=\"background:#1e3a5f;color:#fff\">\n<th style=\"padding:12px;text-align:left\">Output<\/th>\n<th style=\"padding:12px;text-align:left\">Formula<\/th>\n<th style=\"padding:12px;text-align:left\">Purpose<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>Maximum Allowable Offer (MAO)<\/strong><\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">ARV \u00d7 % \u2212 Rehab \u2212 Fee<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Primary screening output<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Gross Margin (Pre-Cost Buffer)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">ARV \u2212 MAO \u2212 Rehab<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Buffer for ALL costs + profit<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Rule Buffer<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">ARV \u00d7 (1 \u2212 %)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">What the % allocates to costs + profit<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Offer as % of ARV<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">MAO \/ ARV \u00d7 100<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Price vs resale value<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Status Badge<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Based on Offer %<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Deep Value \/ Standard \/ Competitive \/ High Risk<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Implied Rule (Mode 3)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">(Purchase + Rehab) \/ ARV \u00d7 100<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">What % rule your offer implies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"formula\"><span class=\"ez-toc-section\" id=\"How_the_70_Rule_Formula_Works\"><\/span>How the 70% Rule Formula Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>The commonly used screening heuristic \u2014 with a worked Austin, TX example<\/em><\/p>\n<div style=\"background:#1e3a5f;border-radius:12px;padding:1.5rem;text-align:center;margin:1.5em 0\">\n<p style=\"font-size:1.3rem;color:white;margin:0\"><strong>MAO = ARV \u00d7 70% \u2212 Rehab<\/strong><\/p>\n<\/div>\n<p>The 70 percent rule has been used by flippers since the 1980s. The 30% buffer approximates two things: roughly 15\u201320% for all transaction costs (financing, holding, selling) and 15\u201320% for the investor&#8217;s profit margin. It&#8217;s a round-number heuristic that worked well in pre-2022 low-rate environments. In 2026, with hard money at 12\u201314%, that buffer is stretched \u2014 which is why the calculator includes a Financing Buffer toggle and an adjustable percentage range.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Worked_Example_Austin_TX_2026\"><\/span>Worked Example: Austin, TX (2026)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You find a distressed 3-bed ranch in east Austin. Recent comps suggest an ARV of $250,000 after a moderate renovation. Your contractor bids $30,000 for the rehab (kitchen, baths, flooring, paint). You&#8217;re buying direct from the seller \u2014 no wholesale fee.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:1.5em 0\">\n<thead>\n<tr style=\"background:#1e3a5f;color:#fff\">\n<th style=\"padding:12px;text-align:left\">Step<\/th>\n<th style=\"padding:12px;text-align:left\">Calculation<\/th>\n<th style=\"padding:12px;text-align:left\">Result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">ARV \u00d7 70%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$250,000 \u00d7 0.70<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$175,000<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Minus Rehab<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$175,000 \u2212 $30,000<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>MAO = $145,000<\/strong><\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Gross Margin (Pre-Cost Buffer)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$250,000 \u2212 $145,000 \u2212 $30,000<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$75,000<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Offer as % of ARV<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">$145,000 \/ $250,000 \u00d7 100<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">58%<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Status Badge<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">58% \u2264 60%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>Deep Value \u2713<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>At 58% of ARV, this deal lands in the Deep Value zone \u2014 strong margin of safety. But what if you&#8217;re in a competitive market and need to bid higher? At 75%, your MAO jumps to $157,500 (Offer as % = 63%, Standard Flip Zone). That extra $12,500 gets you the deal but shrinks your buffer from $75,000 to $62,500. The calculator real estate investors use highlights exactly this tradeoff.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-scenario-comparison-65-70-75.jpg\" alt=\"70 percent rule scenario comparison at 65 70 and 75 percent for real estate\" class=\"wp-image-160\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-scenario-comparison-65-70-75.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-scenario-comparison-65-70-75-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-scenario-comparison-65-70-75-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-scenario-comparison-65-70-75-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Side-by-side MAO comparison at 65% (conservative), 70% (standard), and 75% (competitive) on the same deal.<\/figcaption><\/figure>\n<h2 id=\"what-is\"><span class=\"ez-toc-section\" id=\"What_Is_the_70_Percent_Rule_in_Real_Estate\"><\/span>What Is the 70 Percent Rule in Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>The screening heuristic that&#8217;s been guiding flippers for 40 years<\/em><\/p>\n<p>The <strong>70 percent rule calculator real estate<\/strong> tool applies an commonly used screening heuristic used by fix-and-flip investors to quickly determine the maximum they can pay for a distressed property. The formula \u2014 MAO = ARV \u00d7 0.70 \u2212 Rehab \u2014 has been promoted by industry survey data, real estate educators, and flipper communities since the 1990s. The &#8220;70%&#8221; represents a buffer: roughly 15\u201320% for all transaction costs and 15\u201320% for the investor&#8217;s profit margin.<\/p>\n<p>Here&#8217;s a distinction that trips up many investors. Two different percentages can describe the same deal. <strong>Offer as % of ARV<\/strong> measures your purchase price alone against the property&#8217;s value (MAO \/ ARV \u00d7 100). <strong>Implied Rule<\/strong> measures your total investment \u2014 purchase plus rehab \u2014 against the ARV ((Purchase + Rehab) \/ ARV \u00d7 100). Same deal, different lenses. The calculator shows both in Mode 3, and they can classify the same deal differently. A $110,000 offer with $30,000 rehab on a $200,000 ARV property shows 55% Offer (Deep Value) but 70% Implied (Standard territory). Both are correct.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-offer-vs-implied-rule.jpg\" alt=\"Offer as percent of ARV versus Implied Rule comparison in this tool\" class=\"wp-image-158\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-offer-vs-implied-rule.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-offer-vs-implied-rule-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-offer-vs-implied-rule-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-offer-vs-implied-rule-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Two valid percentages for the same deal: Offer % measures purchase price alone, Implied Rule includes rehab.<\/figcaption><\/figure>\n<p>The traditional 70% Rule was designed for ~5% interest rate environments. In 2026 with hard money at 12\u201314% and typical 4\u20136 month flips, financing alone eats 4\u20135% of ARV \u2014 eroding the 30% buffer significantly. The calculator addresses this two ways: a Financing Buffer toggle (Mode 1, subtracts 3% of ARV) or a higher custom percentage in Mode 2. Don&#8217;t combine both \u2014 that double-counts the adjustment.<\/p>\n<h2 id=\"status-badge\"><span class=\"ez-toc-section\" id=\"What_Your_MAO_and_Status_Badge_Mean\"><\/span>What Your MAO and Status Badge Mean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>How to read the color-coded screening output<\/em><\/p>\n<p>Your MAO is the ceiling, not the target. The Status Badge reflects how aggressive your offer is relative to the property&#8217;s after-repair value. Lower percentage = more margin = safer deal.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-status-badge-tiers.jpg\" alt=\"the calculator status badge tiers from Deep Value to High Risk\" class=\"wp-image-152\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-status-badge-tiers.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-status-badge-tiers-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-status-badge-tiers-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-status-badge-tiers-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Four status badge tiers based on Offer as % of ARV: Deep Value, Standard Flip Zone, Competitive, and High Risk.<\/figcaption><\/figure>\n<table style=\"width:100%;border-collapse:collapse;margin:1.5em 0\">\n<thead>\n<tr style=\"background:#1e3a5f;color:#fff\">\n<th style=\"padding:12px;text-align:left\">Badge<\/th>\n<th style=\"padding:12px;text-align:left\">Offer as % of ARV<\/th>\n<th style=\"padding:12px;text-align:left\">What It Means<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>Deep Value<\/strong> (green)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">\u2264 60%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Strong margin. Typical in auctions and foreclosures.<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>Standard Flip Zone<\/strong> (blue)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">60\u201370%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Healthy margin. Common for off-market deals.<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>Competitive<\/strong> (amber)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">70\u201375%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Thinner margin. Verify holding\/financing costs carefully.<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\"><strong>High Risk<\/strong> (red)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">> 75%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">May not cover 2026 costs. Consider BRRRR or rental exit.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"benchmarks\"><span class=\"ez-toc-section\" id=\"70_Rule_Benchmarks_for_2026\"><\/span>70% Rule Benchmarks for 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Market-specific ranges, rehab classification, and rate-environment context<\/em><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-2026-market-benchmarks.jpg\" alt=\"70 percent rule real estate benchmarks by market region for 2026\" class=\"wp-image-155\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-2026-market-benchmarks.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-2026-market-benchmarks-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-2026-market-benchmarks-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-2026-market-benchmarks-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Regional benchmarks for 2026: Sunbelt markets at 72-75%, Midwest at 65-70%, Coastal at 75-80%.<\/figcaption><\/figure>\n<p>Most competitive Sunbelt markets (Austin, Phoenix, Atlanta, Dallas) now require 72\u201375% to win MLS-listed distressed properties. Off-market deals still clear 65\u201370%. Auction, foreclosure, and tax-sale properties can clear 55\u201365% for patient investors with cash. Midwest markets like Cleveland, Indianapolis, and Kansas City remain friendlier to the standard 70% benchmark. Any the calculator real estate tool should let you adjust for these regional differences. Coastal markets (LA, NY, Boston) often push 75\u201380%, making BRRRR a better exit than flipping.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:1.5em 0\">\n<thead>\n<tr style=\"background:#1e3a5f;color:#fff\">\n<th style=\"padding:12px;text-align:left\">Rehab Level<\/th>\n<th style=\"padding:12px;text-align:left\">Cost as % of ARV<\/th>\n<th style=\"padding:12px;text-align:left\">Suggested Rule %<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Cosmetic (paint, flooring, fixtures)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">0\u201315%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">70\u201375%<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Moderate (kitchens, baths)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">15\u201330%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">68\u201372%<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Heavy (systems, structural) \u26a0<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">30\u201340%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">65\u201370%<\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Extensive (full gut renovation)<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">40\u201380%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">60\u201365% + full analysis<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">Teardown \/ Rebuild<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">> 80%<\/td>\n<td style=\"padding:10px;border-bottom:1px solid #e2e8f0\">70% Rule may not apply<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"background:#fef2f2;border:1px solid #ef4444;padding:1rem 1.5rem;border-radius:12px;margin:1.5em 0\">\n<p style=\"margin:0\"><strong>These ranges are illustrative patterns, not measured statistical datasets.<\/strong> Your local market, deal source, and rehab scope determine the actual numbers. The calculator&#8217;s output on YOUR inputs always takes precedence over these aggregate expectations.<\/p>\n<\/div>\n<h2 id=\"investor-type\"><span class=\"ez-toc-section\" id=\"How_to_Use_the_70_Percent_Rule_by_Investor_Type\"><\/span>How to Use the 70 Percent Rule by Investor Type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Matching the screening approach to your business model<\/em><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-investor-workflow-arv-flip.jpg\" alt=\"Fix and flip investor workflow from ARV calculator to 70 percent rule to full analysis\" class=\"wp-image-154\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-investor-workflow-arv-flip.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-investor-workflow-arv-flip-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-investor-workflow-arv-flip-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-investor-workflow-arv-flip-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>The three-step screening workflow: estimate ARV, screen with 70% Rule, then run full Fix and Flip analysis.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Beginner_Flipper_1%E2%80%933_deals\"><\/span>Beginner Flipper (1\u20133 deals)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with Mode 1 at the standard 70%. Enable Financing Buffer since you&#8217;re likely using hard money at 12\u201314%. Only pursue deals showing Green (Deep Value) or Blue (Standard Flip Zone). Always run the Fix and Flip Calculator before making your first few offers \u2014 don&#8217;t rely on screening alone when you&#8217;re still learning.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experienced_Flipper_10_deals\"><\/span>Experienced Flipper (10+ deals)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Switch to Mode 2 with your local market&#8217;s benchmark in this this tool real estate tool \u2014 probably 72\u201375% in Sunbelt, 65\u201370% in Midwest. Use the Status Badge as a quick visual filter when sourcing deals. Red means pass. The 70 percent rule becomes your primary MLS and wholesaler screening tool at this stage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wholesaler\"><\/span>Wholesaler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The 70 percent rule calculator real estate wholesalers prefer \u2014 Mode 3 Reverse \u2014 is your bread and butter. Enter your contract price, rehab estimate, and ARV to see the Implied Rule. If it exceeds 75%, flippers probably won&#8217;t take the deal \u2014 you&#8217;ll need to target BRRRR or rental investors instead. Enter your Assignment Fee in Mode 1 to reverse-engineer the maximum you can offer the seller while keeping the deal assignable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Real_Estate_Agent_Advisor\"><\/span>Real Estate Agent \/ Advisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the calculator to set realistic expectations with investor clients. Open this tool real estate tool and show the Status Badge tiers to explain why investor offers typically fall at 55\u201370% of ARV. The Mode 2 benchmark band (65\/70\/75%) helps communicate local market competitiveness to sellers considering investor offers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hybrid_Investor_Flip_BRRRR_Rental\"><\/span>Hybrid Investor (Flip + BRRRR + Rental)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mode 3 classifies deals by Implied Rule. Deals above 75% shift from flip territory to <a href=\"\/brrrr-calculator\">BRRRR<\/a> or rental analysis. Use <a href=\"\/compare-real-estate-deals\">Compare Real Estate Deals<\/a> to test the same property across all three strategies side by side.<\/p>\n<h2 id=\"use-cases\"><span class=\"ez-toc-section\" id=\"Common_Use_Cases\"><\/span>Common Use Cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>When the calculator real estate investors should reach for<\/em><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-wholesaler-deal-validation.jpg\" alt=\"Wholesaler deal validation using the calculator reverse mode\" class=\"wp-image-159\" srcset=\"https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-wholesaler-deal-validation.jpg 1200w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-wholesaler-deal-validation-300x158.jpg 300w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-wholesaler-deal-validation-1024x538.jpg 1024w, https:\/\/arvcalc.com\/blog\/wp-content\/uploads\/2026\/05\/70-percent-rule-wholesaler-deal-validation-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Mode 3 Reverse helps wholesalers check if their assignment price fits the end-buyer&#8217;s 70% Rule.<\/figcaption><\/figure>\n<ul>\n<li><strong>Quick MLS screening:<\/strong> Enter ARV + estimated rehab to see if the list price falls within viable offer range. If MAO is significantly below asking, the deal likely isn&#8217;t worth pursuing.<\/li>\n<li><strong>Wholesaler deal validation:<\/strong> Use Mode 3 to check whether your under-contract property is assignable at your target price. Implied Rule above 75% = hard sell to flippers.<\/li>\n<li><strong>Auction maximum bid:<\/strong> Compute MAO at 65% (conservative) before the auction starts. reconsider the assumptions if bidding exceeds that number \u2014 auction psychology pushes otherwise-disciplined investors into thin-margin deals.<\/li>\n<li><strong>Off-market seller education:<\/strong> Show the 70% Rule calculation to explain why you can&#8217;t pay closer to ARV. Transparency builds trust and accelerates negotiation.<\/li>\n<li><strong>Portfolio deal-flow screening:<\/strong> Run every incoming deal through this tool as a first-pass filter. Only deals passing the screen (Green or Blue badge) advance to the Fix and Flip Calculator for full analysis.<\/li>\n<\/ul>\n<h2 id=\"industry\"><span class=\"ez-toc-section\" id=\"How_This_Calculator_Aligns_with_Industry_Conventions\"><\/span>How This Calculator Aligns with Industry Conventions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>70% Rule history, peer tools, and profit margin benchmarks<\/em><\/p>\n<p>The 70 percent rule was popularized in the 1980s\u20131990s fix-and-flip community and gained mainstream adoption through industry surveys and educator networks in the 2010s. The 30% buffer rationale breaks down roughly as: financing 2\u20134%, holding 5\u20138%, selling 6\u20137%, and profit 15\u201320%. It was designed for lower-rate environments (~5% mortgages pre-2022). The 2026 high-rate environment challenges the rule, which is why this calculator offers the Financing Buffer and adjustable percentage.<\/p>\n<p>Industry profit benchmarks for flips: minimum target $25K\u2013$50K per flip (national average), 15\u201320% profit as percentage of ARV is standard, below 10% isn&#8217;t worth the risk, above 25% is rare and usually signals aggressive ARV or underestimated rehab. Use the Fix and Flip Calculator to convert your 70 percent rule screening into a precise profit projection.<\/p>\n<p>How does this compare to other tools? industry survey data includes the 70% Rule in their flip calculator but not as a standalone screening tool. DealCheck combines it with full flip analysis in one screen. This the calculator real estate investors prefer is unique in offering three modes, two-tier status interpretation, 2026 Financing Buffer, and smooth CTA flow to the Fix and Flip Calculator and BRRRR Calculator.<\/p>\n<h2 id=\"limitations\"><span class=\"ez-toc-section\" id=\"Limitations_of_the_70_Percent_Rule\"><\/span>Limitations of the 70 Percent Rule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>What this screening tool cannot tell you<\/em><\/p>\n<p><strong>It&#8217;s a screening heuristic, not a full deal analysis.<\/strong> This tool real estate investors depend on embeds generalized cost assumptions \u2014 your actual financing, holding, and selling costs may differ significantly. High-rate environments (2026 hard money at 12\u201314%) stretch the embedded profit margin. Always validate with the Fix and Flip Calculator before committing capital. This tool is not a substitute for professional analysis \u2014 consult your CPA and lender for specifics.<\/p>\n<ul>\n<li><strong>Does not model holding time.<\/strong> The rule assumes a typical 4\u20136 month flip. Longer holds inflate costs beyond the 30% buffer.<\/li>\n<li><strong>Assumes typical rehab scope.<\/strong> Works best for cosmetic to moderate rehab (0\u201330% ARV). Extensive rehab requires full analysis.<\/li>\n<li><strong>ARV accuracy determines result accuracy.<\/strong> A 10% ARV error becomes a 7% MAO error. Use the ARV Calculator with 3\u20135 comps.<\/li>\n<li><strong>Market conditions can invalidate the buffer.<\/strong> Hot markets requiring 75%+ offers and slow markets with extended hold times both erode margins.<\/li>\n<li><strong>Not a substitute for professional advice.<\/strong> Before committing capital: CPA for taxes, attorney for contracts, lender for financing terms, contractor for rehab scope.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"When_Not_to_Use_This_Calculator\"><\/span>When Not to Use This Calculator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Rental property analysis \u2192 use <a href=\"\/rental-property-calculator\">Rental Property Calculator<\/a><\/li>\n<li>BRRRR strategy \u2192 use BRRRR Calculator<\/li>\n<li>Commercial \/ multifamily 5+ units \u2192 different valuation framework<\/li>\n<li>New construction or teardown \u2192 70% Rule doesn&#8217;t apply<\/li>\n<li>Tax planning \u2192 consult CPA<\/li>\n<\/ul>\n<h2 id=\"mistakes\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_When_Using_the_70_Percent_Rule\"><\/span>Common Mistakes When Using the 70 Percent Rule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Five errors that cost fix-and-flip investors real money<\/em><\/p>\n<ol>\n<li><strong>Overestimating ARV.<\/strong> Most common error. Investors anchor on the best comp instead of the median of 3\u20135. Overestimating ARV by 10% inflates MAO by 7%, turning marginal deals into seemingly viable ones.<\/li>\n<li><strong>Underestimating rehab.<\/strong> Forgetting permits, structural surprises, labor cost inflation, or the 10\u201315% contingency buffer. Get contractor bids, not online estimates.<\/li>\n<li><strong>Treating 70% as gospel.<\/strong> It&#8217;s a mid-cycle benchmark, not a law of physics. Competitive 2026 Sunbelt markets require 72\u201375%. Slow rural markets support 65%. Use Mode 2 with local data.<\/li>\n<li><strong>Double-counting financing costs.<\/strong> Applying Financing Buffer (Mode 1) AND using Custom % (Mode 2) both account for financing. The calculator prevents this by disabling the buffer in Mode 2.<\/li>\n<li><strong>Relying on screening alone.<\/strong> The 70 percent rule is a first-pass filter. Before signing a purchase agreement, use the calculator real estate screening as step one, then run the deal through the Fix and Flip Calculator to model YOUR specific financing rate, holding period, and selling costs.<\/li>\n<\/ol>\n<h2 id=\"faq\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_this_and_the_Fix_and_Flip_Calculator\"><\/span>What&#8217;s the difference between this and the Fix and Flip Calculator?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>the calculator real estate flippers use is a quick screening heuristic \u2014 one formula, one output (MAO). The Fix and Flip Calculator runs full deal analysis with specific financing rate, holding period, selling costs, and precise profit projection. Use the 70 percent rule to screen which deals warrant deeper analysis. Use Fix and Flip before committing capital on any deal that passes the screen. This tool is not a substitute for that full analysis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_the_70_Rule_%E2%80%9C70%E2%80%9D_specifically\"><\/span>Why is the 70% Rule &#8220;70%&#8221; specifically?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The 30% buffer approximates 15\u201320% for all transaction costs (financing ~2\u20134%, holding ~5\u20138%, selling ~6\u20137%) and 15\u201320% for investor profit margin. It&#8217;s a round-number heuristic calibrated for pre-2022 low-rate environments. In 2026, consider Mode 2 at 72\u201375% or Mode 1 with Financing Buffer enabled.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_does_the_Status_Badge_show_%E2%80%9CDeep_Value%E2%80%9D_but_my_Implied_Rule_says_%E2%80%9CStandard%E2%80%9D\"><\/span>Why does the Status Badge show &#8220;Deep Value&#8221; but my Implied Rule says &#8220;Standard&#8221;?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They measure different things. Status Badge uses Offer as % of ARV (purchase price only). Implied Rule uses total investment (purchase + rehab). Example: offer $110K, rehab $30K, ARV $200K. Offer % = 55% (Deep Value). Implied Rule = 70% (Standard). Both are correct \u2014 they answer different questions about the same deal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_use_the_70_Rule_for_BRRRR\"><\/span>Can I use the 70% Rule for BRRRR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BRRRR has a different cost structure \u2014 you&#8217;re refinancing, not selling. Traditional 70% Rule margins don&#8217;t apply directly. Use the BRRRR Calculator for refi-focused analysis. That said, deals with Implied Rule \u2265 75% (aggressive for flipping) can sometimes work as BRRRR since you&#8217;re holding long-term.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_about_wholesale_fees\"><\/span>What about wholesale fees?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enter your Assignment Fee in Advanced inputs. MAO then represents the seller-facing offer (after your fee is extracted). Your end-buyer pays MAO + Fee, which should still land within their 70% Rule. If it doesn&#8217;t, the deal isn&#8217;t assignable at your fee.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_should_I_use_65_vs_70_vs_75\"><\/span>When should I use 65% vs 70% vs 75%?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>65% = conservative (slow markets, auctions, patient investors). 70% = commonly used (balanced markets, off-market deals). 75% = aggressive (hot Sunbelt MLS, competitive bidding). Use Mode 2 with your local market&#8217;s benchmark, informed by recent flip sales and investor network feedback.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_the_70_Rule_work_in_2026_with_high_interest_rates\"><\/span>Does the 70% Rule work in 2026 with high interest rates?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The traditional 70 percent rule was calibrated for ~5% rates. With 2026 hard money at 12\u201314%, financing eats 4\u20135% of ARV. Two adjustments: enable Financing Buffer in Mode 1 (subtracts 3% of ARV), or use Mode 2 with 72\u201375%. Don&#8217;t combine both \u2014 that double-counts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"My_MAO_is_negative_Is_the_deal_dead\"><\/span>My MAO is negative. Is the deal dead?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Negative MAO means rehab exceeds the buffer (ARV \u00d7 Percentage). Usually this signals a teardown or major-rehab project, not a standard flip. Options: re-verify your ARV and rehab estimates, explore as BRRRR or buy-and-hold rental, or pass on the deal.<\/p>\n<div style=\"background:#1e3a5f;border-radius:16px;padding:2rem;text-align:center;margin:2em 0\">\n<p style=\"font-size:1.25rem;color:white;font-weight:700;margin:0 0 0.5rem\">Screen Your Next Fix-and-Flip Deal<\/p>\n<p style=\"color:#94a3b8;margin:0 0 1rem\">Enter ARV and rehab budget \u2014 get your screened MAO in seconds. Free, no signup.<\/p>\n<p style=\"margin:0\"><a href=\"\/70-percent-rule-calculator\" style=\"display:inline-block;background:#f59e0b;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;font-weight:700;text-decoration:none\">Open this tool \u2192<\/a><\/p>\n<\/div>\n<h2 id=\"related\"><span class=\"ez-toc-section\" id=\"Related_Calculators\"><\/span>Related Calculators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Tools that complement the calculator real estate analysis workflow<\/em><\/p>\n<ul>\n<li><a href=\"\/arv-calculator\"><strong>ARV Calculator<\/strong><\/a> \u2014 Estimate After-Repair Value using comparable sales. Use this before this tool to establish an accurate ARV input.<\/li>\n<li><a href=\"\/fix-and-flip-calculator\"><strong>Fix and Flip Calculator<\/strong><\/a> \u2014 Full deal analysis with financing, holding, selling costs, and precise profit projection. Use after the 70% Rule screening passes.<\/li>\n<li><a href=\"\/brrrr-calculator\"><strong>BRRRR Calculator<\/strong><\/a> \u2014 Buy-Rehab-Rent-Refi-Repeat analysis for deals too thin for flipping but viable as long-term holds.<\/li>\n<li><a href=\"\/compare-real-estate-deals\"><strong>Compare Real Estate Deals<\/strong><\/a> \u2014 Side-by-side comparison using the calculator real estate workflow \u2014 Rental vs BRRRR vs Flip strategies for the same property.<\/li>\n<li><a href=\"\/cash-on-cash-calculator\"><strong>Cash-on-Cash Return Calculator<\/strong><\/a> \u2014 Measure annual return on invested cash for rental property analysis.<\/li>\n<\/ul>\n<p><em>Data sources: <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\" target=\"_blank\" rel=\"noopener\">National Association of Realtors<\/a> (2026 market data), industry survey data (industry conventions). This content is for educational purposes \u2014 not investment advice. Consult qualified professionals before making financial decisions.<\/em><\/p>\n<p style=\"margin-top:30px;padding:15px;background:#f0f4f8;border-radius:8px;font-size:14px;color:#666;\"><strong>Disclaimer:<\/strong> This article is for educational purposes only and does not constitute financial, investment, legal, or tax advice. Real estate investing involves significant risk, including the potential loss of capital. All numbers, rates, and projections are illustrative examples and may not reflect your specific situation. Consult qualified financial, legal, and tax professionals before making any investment decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free 70% Rule Calculator for fix-and-flip investors. Screen maximum offer on any property in seconds \u2014 MAO = ARV \u00d7 70% \u2212 Rehab. Works for wholesalers too.<\/p>\n","protected":false},"author":1,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[10,11,13,12,9],"class_list":["post-145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-investing","tag-70-percent-rule","tag-fix-and-flip","tag-house-flipping","tag-mao","tag-real-estate-investing"],"_links":{"self":[{"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":17,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions\/401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arvcalc.com\/blog\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}